Built by a traveling COO who got tired of protein bars made for gym selfies.
Meridian is the first protein bar designed for executives who spend 200+ nights a year performing at the highest level. Professional-grade nutrition for people who treat their bodies as instruments, not projects.
I've spent 200+ nights a year in hotels around the world as COO of global manufacturing companies.5am hotel gym workouts. High-pressure board meetings. Union contract negotiations that require every bit of mental clarity you can muster.I tried every protein bar on the market. They're all designed for gym selfies, not boardroom performance.So I built what I needed: Professional-grade nutrition for people who treat their bodies as instruments of performance, not vanity projects.Introducing Meridian - the first protein bar built specifically for traveling executives.
Built for the reality you live:
- Fuel that's always ready - On the go, in any meeting, in any timezone.- Won't wreck your stomach before critical meetings - Optimized fuel when it matters most.- Sustained energy when you can't afford brain fog - 12+ hour high-stakes days demand cognitive clarity, not sugar crashes.- Built for 5am hotel gym workouts and high-pressure negotiations -- Professional-grade nutrition for professional-grade performance.
Limited to first 100 founding members
Dave Hoffman
COO, Global Manufacturing Companies
200+ Travel Nights Annually
I'm not a fitness influencer or wellness guru. I'm an executive who needed better fuel for the work I do.
Meridian is what I built for myself - and for people like you.
Ready to fuel your performance?